University of Gothenburg

Maria Fuentes (PhD) is a Senior Researcher at the Centre for Consumer Research (CCR), University of Gothenburg. Her research focuses on consumer practices related to food, risk and retail. She is currently involved in a project funded by The Swedish Retail and Wholesale Council examining the development of food substitutes markets and the ERA-Net Food, Convenience and Sustainability (FOCAS) project, examining how consumers make sense of and use convenience food.

Christian Fuentes (PhD) is an Associate Professor at the Centre for Consumer Research (CCR), University of Gothenburg. His research interests lie in the field of sustainable consumption. He has conducted research on sustainable retailing, green marketing, green consumption, food consumption, and the digitalization of consumer culture. Current research includes studies of alternative food markets, vegetarian consumption, and the digitalization of ethical consumption.