Published article: Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping

Bilderesultat for retailing and consumer services

Christian Fuentes from the Swedish team in Plateforms has published the article entitled:

Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping, in the journal of Retailing and Consumer Services. https://www.sciencedirect.com/science/article/pii/S0969698918310476?dgcid=author 

Abstract
The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact – packaging – from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing of the practice of shopping (making it meaningful in a new way), the re-skilling of the consumer (developing new competencies needed for its performance), and the re-materialization of the store (changing the material arrangement that makes this mode of shopping possible). This suggests that the promotion of alternative modes of sustainable shopping is a complicated matter that requires a profound understanding of the practice of shopping.